glen beck, but he is not recently taken on exactly president obama. sort of interesting. this is generally true, whoever's in power in the white house, the opposite political slant does better. liberal democrat in the white house, when there's a conservative in the white house, president bush, critical of the president and do better. it was being questioned about jobs or something and he said look what i'm doing for the book industry because there were so many books out, critical of him, the middle of his second term. >> the irony with former president bush, when decision points came several years ago, if it wasn't the best-selling nonfiction book it was awfully close. >> that theory that people vote at the bookstore in smaller numbers, you show your alliance by going out and buying the book that agrees with your political position. these -- agree with the others. >> another book came out in 2012, james man's "the obamaias," the struggle in the white house to redefine american power, the obama white house, and "the new new deal," the hidden story of change in the obama er